Marketing Your Start-up Business On Google Adwords

Regardless of how small your marketing budget is, you can get started on Google Adwords and make your business visible to the world, the UK, or even distinct geographical areas. Google Adwords are the small advertisements that you see on the top and right hand sides of your Google search results. They work on a Pay Per Click basis, and can be set up so that they are highly relevant to keywords that people are using to search on the internet.

Targeted Campaigns

It is well worth taking some time to properly understand how Google Adwords works before you set up your campaign. Although you can set your budget at whatever you like, you do want to make sure that your campaign is targeted and relevant, as otherwise you will simply be wasting money on clicks that do not bring you any business at all.

Research

For example if you run a hair salon in London, you do not want to attract people who are searching for hairdressers in another country, or at the opposite end of the UK. By the time the visitor has clicked on your site and seen that you are in the wrong place, you will have spent money on a completely useless click.

Keywords

You will undoubtedly have undertaken a significant amount of research at the inception of your start up business, and may have a good idea of the types of keywords that you need to use for your Google Adwords campaign. If not, take some time to think about what people would put into an internet browser if they were searching for your type of business. The good news is that there are several different tools available on the internet that will help you to determine what these keywords are: Google Adwords has its own suggestion tool, but you could also use Overture or Wordtracker.

Competition

Once you have determined the main keywords, type these into Google to see how much competition there is for each of these search terms. This will give you an idea as to how expensive it will be to get to Google page 1, and how high up on the sponsored link section you will be. Businesses that have very large Google Adwords budgets are usually displayed at the top of the page (i.e. not in the list at the right hand side.)

Multiple Campaigns

Depending on the nature of your start up business, you may need to have several different campaigns. It is worth creating an ad group for each main keyword. Once you have done this use Wordtracker to determine perhaps another dozen keywords to include in this ad group. This will help you find the people who are looking for your specific product or service.

Good Copy

Perhaps the most important element of your start up’s Google Adwords campaign is the copy that you use in your advertisement. Now that you have determined what your main keywords are, use them in your headline. You are allowed three lines of text, with a total of 95 characters. There are countless resources on the internet that tell you how to write a good ad so if you need help, search online. Next, create your Google Adwords account, set your budget and start running your ads.

Revise Your Ads

Make sure that you run a few different ads to see which is the most effective, using a unique tracking URL for each ad so that you can monitor each one. The good news is that Google Adwords has a beginner’s version which is very simple to use – meaning you can start advertising your new start up business online very quickly.

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