Company formations

How To Market Your Business Online Cheaply

When you first start up in business you are likely to be keen to make yourself and your services as visible as possible and to promote your position in the marketplace effectively. However, small businesses do not have the budget to compete with huge companies or more established competitors, but that does not mean that you cannot create awareness and momentum in your business.

Your Website

An informative website that contains relevant and authoritative information is likely to build trust with the visitors to your site, and creates confidence that you know what you are talking about. However, people navigate away from websites within seconds so it is important that you make an impact straight away. The best way to do this is to have an eye-catching, intriguing headline that makes the visitor want to find out more about your business.

Email Marketing

If a visitor navigates away from your website, they may not return and you could have lost a potential customer. Therefore it is always a good idea to try to find a way to capture some details about them, so that you can stay in touch with them in the future. People are generally happy to give you their email address, but more cautious about telephone numbers, addresses, etc. Businesses offer a free report, competition, newsletter, or other type of incentive in exchange for contact information. Which you decide to do depends on the nature of your business and what you want to achieve. When you build a good list of contacts, you can start to undertake an email marketing campaign.

Writing Content For the Internet

You are expert in your business, so why not tell the world about it? Article Marketing is a great way to raise your profile online, while offering potential customers useful information and positioning yourself as an authority in your field. Building links, and writing keyword rich content will also help with search engine optimization (SEO), which will increase your visibility online.

Blogs

A number of your competitors may be blogging on a regular basis, but don’t let this put you off writing your own blog. Study what they have been doing, and make sure that you offer a lot of free resources and information. With blogs, the general rule is the more that people value the information in it, the more popular you and your business will be. Most importantly, though, it is vital to be consistent!

Social Networking

Users of Facebook are only allowed to have one Facebook account each, so it is very important that you decide from the outset whether your account will be for business or not. If you want both, a good idea is to keep your personal contacts as friends, but set up a fan page for your business.

As with all marketing strategies, do your research before you begin posting – study what your competitors do and make sure that your communications are about networking, rather than blatant self-promotion.

Twitter is the ‘hot’ social networking site at the moment, but as with similar online networking sites you must ensure that you understand the distinction between social networking and traditional marketing communications. Before you begin to Tweet, decide what you want to say, monitor your competitors and remember that Twitter is about keeping in touch with people – rather than broadcasting your business achievements.

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